Your NRG PPC

PPC for Home Heating & Energy Providers

Fuelling Growth, Cutting Costs

+42% Conversions
-80% in CPA
When Your NRG needed more qualified leads fast, our focused PPC campaigns delivered a 42% increase in lead volume in just 3 months.

The Challenge

Does PPC play a role in the marketing mix? For our client, YourNRG, the answer was… not really. We took over their Google Ads management in the summer of 2020, and the client was happy to grow spend – as long as cost per quote remained low. SQUIDGY were challenged to increase quotes while maintaining/lowering the cost per quote. The aim? To prove PPC could play a sustainable part in quote-gen growth. We started with a July ad spend of £253, which grew to £14,961 over the course of 18 months.

The Solution

Unlike many quote-gen clients, scaling up was not a linear option – due to the client only serving very specific postcodes throughout the UK. Google and Microsoft campaigns promoted 7 priority depots; all with varying stock levels, dynamic oil prices and high seasonal fluctuations.

Challenging and then some. But to overcome these internal and external challenges, SQUIDGY did what we do best. We worked closely with the client to distribute ad budget according to:

  • Depot stock level
  • Platform/Campaign performance
  • Consumer demand

We were challenged with “scaling profitably”, and we absolutely delivered.

-80% Reduction in cost per conversion

Looking for a second helping?
Here’s some more pudding.

  • +46%

    Conversion Rate

    Signature

    PPC

  • +148%

    Conversions

    Workhappy

    PPC

  • +953%

    Conversions

    Bluebox Storage

    PPC

Let’s work together
Your growth-partner, not a trophy-hunting agency.