Local SEO Newcastle
Local SEO, the digital foundation for all brick and mortar businesses.
By not getting stuck into local SEO, you’ll give away your space at the top of the SERP and likely lose visibility as a result. That’s where Squidgy comes in. From getting your Google Business Profile in line, to building citations, we thrive on getting your business out there to the local masses.
What is Local SEO?
Everyone wants their business to be front and centre, and while competing with national (or international) brands is impossible for most smaller businesses, competition at a local level is more of an even playing field.
Local SEO is a digital marketing strategy that involves optimising a website to attract more local customers and improve rankings for location-specific search queries, through a combination of on-page, off-page, and technical SEO strategies.
The primary goal of local SEO is to make it easier for people in a specific geographical area to find your business when they search for products or services. After all, it wouldn’t be helpful for a business or consumer if Google showed you search results for somewhere 100 miles away, or not even in the same country.
It’s vital for businesses with physical locations, like restaurants, to set themselves apart from every other local business, which can be done by optimising their GBP, citation building, and using location specific keywords, among many other things.
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The Nitty Gritty
The Nitty Gritty
Unfortunately, doing a GBP just isn’t enough these days, and you have to find multiple ways to be your own loudest cheerleader. Business listing directories are a way to simply, but effectively, boost your visibility on search engines.
When we complete a citation audit, we are checking to see if your name, address, phone number, and website (NAP+W) match on listings across the internet. If not, then we change and update them as needed.
No current business listings? We’re pros at creating them too, adding clients to the heavyweights of the citation world, like Yell and Brownbook. While it can be a bit of a waiting game (SEO always is) they can really help to get your name out there as a trusted member of your industry.
We’re sure you’re no stranger to the necessity of keywords when it comes to optimisation, and as with every online content creation endeavour, our mission is to make it SEO-friendly.
That means sprinkling high-volume keywords and geographic search phrases strategically throughout the URL, title, header, metadata, and body of your content. This will give you the opportunity to land a better place in the SERP and get you seen by far more people searching for specific search terms. It’s also going to help you leverage those lucrative ‘near me’ queries.
We regularly monitor keyword rankings and complete in depth and thorough keyword research to ensure that our clients are remaining visible for as many relevant terms as possible, giving them the golden opportunity to make a statement on the SERP.
Local SEO is just as important today as ever. From Google Business Listings to optimising your content for a local audience, we have you covered.
We have extensive experience in creating and implementing effective strategies that align with your business objectives. We’ve also got the stats to back it up, take a look at our Case Studies and prepare to be thoroughly impressed.
