The Tree Fella SEO

SEO for Tree Surgery and Arborist Services - The Tree Fella Case Study

Rooted in Results

+387% Increase in impressions
+70% Increase in clicks
The Tree Fella came to SQUIDGY with a solid website and a strong business behind it. But a well-built site isn't always an optimised one - and without the right structure and content in place, the search visibility wasn't matching the quality of the service. We changed that.

The Challenge

To grow The Tree Fella’s organic visibility for tree surgery and arborist services across their target locations – reaching people actively searching for help rather than relying on those who already knew the name.

The Strategy

SQUIDGY started with the structure. A URL restructure gave the site a cleaner, more crawlable architecture – the kind of foundation that makes everything else work harder. From there, we applied SEO best practice throughout and built out new pages targeting specific services and locations, giving The Tree Fella a presence for the searches that actually convert.

The Results

Comparing March 2025 to March 2026, the numbers tell a clear story. Organic clicks are up 70%. Impressions have grown 387%.

What makes these figures significant is the context. The structural and content work we’ve done is still relatively recent – rankings compound over time, and the pages we’ve built are still gaining authority. The trajectory is pointing firmly upward, and we expect the next twelve months to tell an even stronger story.

Delivered by a Newcastle SEO agency that plays the long game.

+387% Increase in organic impressions

Looking for a second helping?
Here’s some more pudding.

  • +19%

    Top 3 Rankings

    Alnwick Castle

    SEO

  • +49%

    Increase in Ford Clicks

    Chipex

    SEO

  • +247%

    Top 3 Rankings

    Detox Trading

    SEO

Let’s work together
Your growth-partner, not a trophy-hunting agency.