Google Shopping Campaign Specialists.
Shopping Campaigns
For online retailers, shopping campaigns – also known as product listing ads – take paid search to the next level. Rather than delivering text ads, your actual products visuals are front and centre in the ‘Shopping’ results for relevant search queries.
Of course, for this to work, you need to have inventory – so this is one exclusively for the online retailers rather than those providing a service. But if it’s right for your business, you’ll find product listing ads to be a really powerful form of paid search as you’ll gain more, and better, website traffic by showing people that you have exactly what they’re searching for before they land on your page. Just like text ads, you’re charged per click through.
What are Shopping Campaigns?
Shopping campaigns are set up using your product data, rather than keywords to deliver results to users, and alongside a photo of your products, they’ll also see its name, price, and most importantly the name of your brand. As an added Brucie Bonus, if more than one of your products fits the search query, they’ll all be displayed.
While you can run a shopping campaign in isolation, the real impact comes from using them in tandem with a search ad campaign. Your brand could take up some considerable real estate in the search results.
If you want to take the plunge into shopping campaigns, speaking to an accredited specialist here at Squidgy is the next step.
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Have an online store? You’re going to need a shopping campaign expert. Our in-house PPC team are here to help.
We have extensive experience in creating and running effective campaigns that are cost effective and align with your business objectives. We’ve also got the stats to back it up, take a look at our Case Studies and prepare to be thoroughly impressed.
