IDlayr PPC

PPC for B2B SaaS Companies

Cracking the Code on PPC

+183% Conversions
-40% in CPA
+18% Increase In CTR
IDlayr had been running their own paid media activity and doing a decent job of it. But there's a ceiling to what an in-house team can achieve without specialist expertise - and they knew it. The account needed structure, scale and a sharper strategy. That's where SQUIDGY came in.

The Challenge

IDlayr’s Google Ads account had grown naturally over time but lacked the structure to perform at scale. Limited segmentation across services, inconsistent alignment between ads and landing pages, and no clear framework for budget allocation meant performance had plateaued. They needed a specialist to rebuild it properly.

The Strategy

SQUIDGY started with a full account restructure – rebuilding from the ground up with clear segmentation based on IDlayr’s core service offerings. Campaigns were organised around specific services, allowing for more precise targeting and smarter budget allocation.

From there, we focused on ad and landing page alignment – pairing relevant copy with tailored landing pages to create a consistent user journey and improve conversion rates. Ongoing optimisation allowed us to continuously refine targeting and messaging, scaling the areas driving the strongest returns.

The Results

The restructure delivered across every key metric. Conversions up 183%. Cost per acquisition down 40%. Click-through rate up 18%.

More conversions, lower cost, better engagement. Exactly what a performance account should look like.

+183% Increase in conversions

Looking for a second helping?
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