Workhappy PPC
DSE & Workstation Assessment PPC
Making CPA a Little More Comfortable for an Online DSE Provider
The Challenge
Work Happy came to us after working with another agency, with PPC campaigns that were performing okay but lacked efficiency and clear strategic direction. The account relied heavily on brand traffic, limiting true growth, and while conversions were coming through, performance wasn’t scaling in a cost-effective or sustainable way.
The Strategy
Rather than rebuilding from scratch, we focused on streamlining and improving the existing campaign structure. Our approach centred on:
- Reducing reliance on brand traffic to unlock scalable growth
- Refining campaign structure to improve signal quality and learning
- Improving audience segmentation and intent-based targeting
- Optimising creative and messaging to drive higher conversion efficiency
The goal was to generate more conversions without disproportionate increases in spend, while strengthening long-term performance.
The Results
Over the first full year of our management, Work Happy saw substantial improvements across all key performance metrics. Despite a controlled increase in ad spend (48%), conversions scaled significantly, efficiency improved, and performance became far less dependent on brand-led traffic.
