PPC services in Newcastle Upon Tyne
All the greats needs a sidekick.
Woody & BuzzWallace & GromitBarbie & KenMel & Sue
SEO and PPC.
While we can’t speak of the implications of cinematic partnerships in the digital world, we can say that the latter form an unstoppable duo that, when used correctly, can boost visibility in all the right places. Our PPC specialists are well versed in creating dynamic and effective campaigns, that are focused on providing both brand awareness and an outstanding ROI. Whether it’s for search ads, shopping campaigns, or for display marketing, we’re confident to say we’re a Jack of all trades (and a master of all of them).
We create dynamic and effective campaigns
Our PPC specialists are well versed in creating dynamic and effective campaigns, that are focused on providing both brand awareness and an outstanding ROI. Whether it’s for search ads, shopping campaigns, or for display marketing, we’re confident to say we’re a Jack of all trades (and a master of all of them).
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The Nitty Gritty
The Nitty Gritty
Paid search can propel your website to the top of the results pages on Google and Bing, which is a really appealing prospect when targeting highly-competitive keywords (and phrases, of course). As part of a search campaign, text ads are crafted by us, bidding is set and when a search query is made for your targeted keywords, your ad will appear within the ‘sponsored’ listings. You pay every time a user clicks on your link.
And it really is all about the keywords. Targeting precisely the most relevant ones for your business is crucial, as when you get it right, you’ll be rewarded by a high click-through rate and traffic flowing to your website; what’s more, the search engines analyse the quality of the keywords you choose against your website and reward you accordingly.
Working with paid search specialists takes out all the guesswork. We have years of experience in managing effective PPC campaigns, from keyword research to measurement and optimisation, and whatever your budget we’ll make the most of it for you.
As an added bonus, this element of your PPC activity can in turn inform your SEO campaigns by clearly demonstrating which keywords are the most powerful converters for your brand. A win-win.
Of course, for this to work, you need to have inventory – so this is one exclusively for the online retailers rather than those providing a service. But if it’s right for your business, you’ll find product listing ads to be a really powerful form of paid search as you’ll gain more, and better, website traffic by showing people that you have exactly what they’re searching for before they land on your page. Just like text ads, you’re charged per click through.
Shopping campaigns are set up using your product data, rather than keywords to deliver results to users, and alongside a photo of your products, they’ll also see its name, price, and most importantly the name of your brand. As an added Brucie Bonus, if more than one of your products fits the search query, they’ll all be displayed.
While you can run a shopping campaign in isolation, the real impact comes from using them in tandem with a search ad campaign. Your brand could take up some considerable real estate in the search results.
If you want to take the plunge into shopping campaigns, speaking to an accredited specialist here at Squidgy is the next step.
The ads appear on third-party websites, and when clicked, take the user directly through to the brand website or a designated landing page. The average internet user sees dozens of display ads every day; with so many different types available to you, from static images to rich media, the opportunities to reach your audience are vast with display marketing.
You can use display ads to hit every stage of the customer journey, but it’s particularly effective as part of a remarketing campaign to target a customer demographic that has already expressed an interest in your business (or type of business). And – shock – you only pay when a user clicks on your ad, making it another really cost-effective form of marketing. With accreditations and years of experience in delivering and managing strategic, precisely optimised and dynamic display marketing campaigns, you’re in good hands with Squidgy. Allowing you to deal directly with accredited display marketing specialists who understand how to hit your business objectives, whilst delivering spectacular ROI.
For those who have never dipped their toe into the world of Paid Search, it can be a little daunting. Badly run campaigns equals a waste of time and money, which is no good for your or your business.
We have extensive experience in creating and running effective campaigns that are cost effective and align with your business objectives. We’ve also got the stats to back it up, take a look at our Case Studies and prepare to be thoroughly impressed.
