Doorstep Vet PPC
PPC for Vets
Fur-midable PPC Results
+20% Conversions
-18% CPA
Facing underperformance in their PPC campaigns, Doorstep Vet partnered with us to refine their strategy. Our efforts led to a 20% boost in conversions and an 18% decrease in CPA.
The Situation
Doorstep Vet already had campaigns live on Google Ads during onboarding, however they were unhappy with performance. The client also identified other areas of the business they wanted to promote, areas that may not have been included in the initial campaigns.
The Solution
To implement some quick wins while the team developed a full Paid Media strategy, we began by optimising the existing campaigns to improve efficiency and align with Google best practices. This included:
- Ensuring landing pages matched the intended messaging
- Reviewing and updating ad copy where necessary
- Adjusting budgets to align with the client’s target spend
Following the client’s identification of additional business areas to promote, we conducted keyword research for each service type. We analysed search volume and cost-per-click data to build out new ad groups within the main responsive search ad campaign.
-18% CPA
