Alnwick Castle PPC

Paid Search Marketing for Heritage Sites and Visitor Attractions

Casting a Spell on PPC Performance

+235% Increase in Conversions
Alnwick Castle needed a Google Ads boost to kick off the 2023 season. Our optimisations, including keyword refinement and campaign adjustments, led to a 235% increase in conversions.

The Challenge

The legendary Alnwick Castle (Hogwarts for any Harry Potter fans out there) needed a little Google Ads boost to help with promotion of the castle before the start of the 2023 season.

So what did we need to achieve? Let’s break it down:

– Improve upon overall performance
– Use conversions, conversions value, and ROAS as KPI’s to assess improvements
– Decrease reliance on paid brand traffic

The Solution

Unlike the Paid Social account for Alnwick Castle, this (thankfully) did not involve a full re-structure. We put our heads together and made some improvements to the existing campaigns, conducting thorough keyword research, optimisation at account, campaign, ad group and ad level as well as some alterations to targeting while also adding a new PMax campaign. Thanks to this, we achieved a load of conversions, and Alnwick Castle enjoyed a busy summer. Another SQUIDGY success.

+235% increase in conversions via Google Ads

Looking for a second helping?
Here’s some more pudding.

  • +20%

    Increase in Conversions

    Doorstep Vet

    PPC

  • +148%

    Conversions

    Workhappy

    PPC

  • -80%

    CPA

    Your NRG

    PPC

Let’s work together
Your growth-partner, not a trophy-hunting agency.