Signature PPC
Charity PPC Management
A Sign of a Job Well-Done for the Leading BSL Awarding Body.
The Challenge
Our client, the UK’s leading BSL (British Sign Language) awarding body, approached us with a pretty unique situation. They needed to spend their full monthly budget on Google Ads, but no matter how much they increased their daily budget on campaigns, they couldn’t seem to spend more than 25%… We told you it was a unique problem!
Having to spend more on Paid Media campaigns is not something we regularly encounter, but hey, if you’ve got a budget you want spending, we’ll spend it!
Our brief was to use our expertise to help Signature spend their *full* paid media budget on Google Ads, increasing the number of conversions observed in the process ensuring the spend was not simply wasted, and used effectively. Our bread and butter.
The Solution
In order to increase monthly spend, and in turn, increase the number of conversions and effectiveness of the Signature’s Google Ads account, there was only one thing we could do. Begin a restructure, focusing specifically on a location based campaign structure.
Because there are no half measures at SQUIDGY, we made sure we covered every single area in which the client operated, while incorporating keywords that not only provided the relevant search volume to be able to spend the provided budget, but also with enough relevance and intent that they would convert.
