Alnwick Castle SEO
SEO for Tourism and Heritage Attractions - Alnwick Castle Case Study
Spellbinding Results
The Challenge
To protect and grow organic traffic to the Alnwick Castle website, increasing online ticket sales through organic search and driving sustained year-on-year visitor growth.
The Strategy
SQUIDGY strengthened organic visibility while protecting existing performance. We optimised key commercial and informational pages, aligned content with search intent across the full visitor journey – from discovery through to booking – and improved technical foundations to support crawlability and rankings.
The focus was on targeting discovery, planning, and booking terms to drive ticket sales while reducing reliance on branded traffic.
The Results
Page one visibility nearly doubled – growing 95% from 1,500 to 2,928 ranking keywords. Top 3 positions grew 38% (843 to 1,168), while positions 4-10 grew 168% (657 to 1,760), reflecting significantly broader visibility across high-intent visitor and booking terms.
Organic sessions remained largely stable when in comparison – but in the context of growing AI Overview adoption, which is increasingly absorbing clicks that would previously have reached the site, maintaining that traffic while substantially growing ranking visibility represents a strong outcome. The foundation for continued growth is stronger than the click data alone suggests – delivered by a Newcastle SEO agency on Alnwick Castle’s doorstep.
