SEO Agency for SaaS Businesses & Platform Migrations

The Challenge

When we first approached by Ecometrica to improve their SEO efforts, we quickly highlighted a number of issues which were hindering the organic visibility of the website. Our objective with this project was to manage the website migration from an SEO perspective, and ensure there is no drop in organic traffic.

The Solution

Rather than work through each issue in turn, the team put their heads together and thought it would more practical to rebuild the website, simultaneously overcoming a number of technical SEO issues, but also adhering to best practices from an SEO perspective.

We worked with Ecometrica throughout this period, including the migration of existing valuable content, taking the opportunity to optimise historic content and creating an extensive redirect map ensuring that any previous visibility was not lost. Turns out, this was a great move by our team.

We launched the new website in February 2023, and visibility was unaffected. Since then, as the site continues to settle in with Google, with stronger credibility and trust signals from a more user-centric site, and resolved technical issues, we can see visibility has continued to climb. Another one in the bag, and another happy client.