SEO for Experience and Entertainment Venues - Omescape London Case Study

The Challenge

To grow Omescape’s organic visibility among London audiences actively searching for experiences, team building activities, and things to do – reducing reliance on branded traffic and competing more effectively against established local competitors.

The Strategy

SQUIDGY focused on building visibility for high-intent sector and location terms, from specific searches like “VR experience London” through to broader discovery terms like “things to do in London.” We improved and expanded on-page content to target specific audience groups – stag and hen dos, birthday parties, and corporate team building – while strengthening metadata and building locally relevant backlinks throughout.

The Results

Local visibility has grown steadily since July 2023. Local traffic increased 54%, organic clicks grew 12% year-on-year, and non-branded London-specific terms ranking in positions 1-3 increased by 418% – from 3 to 46 keywords.

Omescape now appears for terms like “team building Aldgate” where it previously had no visibility at all – driving more relevant traffic and contributing to growth in larger group bookings.

All of this in a market where overall search interest in the sector has been declining – making the visibility gains more significant, not less.