Bayfields Opticians SEO
SEO Agency for Opticians & Hearing Clinics
Where Visibility Meets Vision
The Challenge
Whilst PPC & Paid Social are highly effective channels, they can quickly become a financial crux, especially if you aren’t simultaneously addressing the organic visibility.
Because SEO had not been a focus for Bayfields, we identified a number of areas which need addressing urgently. Once we’d done this, we focused on what we could achieve that would deliver long-term sustainable results, but also reduce the reliance on paid media. Definitely not an easy task, but a challenge that we were up for.
The Solution
We first started working with Bayfields in late summer 2022. We established quickly that SEO had never had any real investment or focus, and the previous agency to SQUIDGY had solely been focused on PPC & Paid Social. It was time to show them what SQUIDGY does best.
We rolled out a new site structure for their local practices, which included a large consolidation of pages for each practice, optimisation of existing content, and a new URL structure.
This was deployed in February of 2023, and over the following 12 months, we continued to see the organic traffic to these pages (and subsequently, bookings) grow substantially, a 1,237% increase in online bookings to be exact, not bad.
