AMV Live Music Paid Social
Paid Social for Entertainment Booking
Putting Social Centre Stage
The Challenge
AMV Live Music had been running Meta (paid social) advertising in-house prior to partnering with us. While there was clear demand for their services, performance was being limited by a fragmented campaign structure, lack of clear funnel progression, and minimal structured testing. Costs were rising, learnings weren’t being captured effectively, and long-term scalability was a concern.
The Strategy
We completely restructured AMV Live Music’s paid social approach, building a clear, full-funnel campaign framework designed for both performance and scalability. This included:
- Defining top, middle, and bottom-of-funnel audiences with distinct objectives
- Implementing robust A/B testing across creative, messaging, and audiences
- Aligning campaigns with user intent at each stage of the funnel
- Creating a sustainable structure that could scale without sacrificing efficiency
The focus was not just on immediate lead generation, but on strengthening consideration and demand over time.
The Results
In the first full year after taking over account management, AMV Live Music saw significant year-on-year performance improvements. Despite spending less overall, results improved across every core metric, demonstrating the power of a well-structured and strategically tested funnel.
