A Wood Idea Paid Social

Paid Social Agency for Home & Interiors Brands

Social Ads That Really Nailed It

5,406% ROAS
Our client, one of the North East’s leading door and floor suppliers, were looking for different ways they could capitalise on each marketing channel. As long time clients of SQUIDGY, they trusted us to come up with an effective solution - and we did.

The Objective

The primary objective was to achieve a desirable ROAS on a new Paid Social Platform. So we put our heads together, and settled on Pinterest Ads. Not as commonly used as Meta or LinkedIn in terms of Paid Social, but no less significant. They were all ears.

Our brief was to launch a remarketing campaign on Pinterest, not only recovering lost sales, but achieving a ROAS above both the target set by the client, and the result we were achieving through Facebook & Instagram remarketing.

The Details

So what did we actually do? Well, in order to recover lost sales, we utilised a similar remarketing strategy that we deployed across other channels, focusing on key, non-converting website visitors and showing them the products they are most likely to be interested in on Pinterest. The platform itself matches up very well with the industry in which our client exists, and made a nice change from the usual Meta ads.

We achieved a massive 5,406% ROAS

Looking for a second helping?
Here’s some more pudding.

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