Bayfields Opticians Paid Social
Paid Social Marketing Agency for Opticians & Hearing Clinics
Seeing Conversions Clearly Again
The Challenge
Long-time client Bayfields Opticians & Audiologists were in need of a fresh remarketing strategy to help them with booking more customers through their website. Our objective for the campaign was simple: to recover lost sales via Paid Social channels. How did we do that? Implementing a cost-effective remarketing strategy to ‘recover lost bookings’ of individuals who had not converted on their first visit to the website.
The Solution
Through using an extremely low-budget remarketing campaign, which used streamlined targeting and tempting ad copy, we managed to help Bayfields to recover lost bookings. Making sure not to run before we could walk, we slowly started to scale this up over time, once we could see bookings increasing – always being sure to keep a close eye on frequency and avoiding annoying the potential customers (after all, who’d want that?)
Our strategy was a comprehensive one. Targeting each stage of the marketing funnel with well thought out ad copy and creatives, with plenty of A/B testing and monitoring along the way. And it’s safe to say, we came through with results (but what else did you expect?!)
