Alnwick Castle Paid Social

Paid Social Marketing for Visitor Attractions & Heritage Sites

From Moats to Metrics: Paid Social That Works

+192% Increase in Conversion Value
-8% Less Spend
To drive more traffic and awareness, Alnwick Castle partnered with us for a paid social strategy. The result? Conversion value up 192% compared with the previous year, and a budget which spent 8% less.

The Challenge

Hogwarts itself (Alnwick Castle for any Harry Potter fans out there) approached SQUIDGY with the objective of restructuring a previously underperforming Paid Social account, so we worked our magic. Alnwick Castle approached SQUIDGY looking to improve upon the performance of their Paid Social campaigns, focusing on conversions, conversions value and ROAS.

The Solution

One thing we always tell ourselves is to not reinvent the wheel, and with this strategy it was no different. All we had to do was go back to basics and make sure the execution was perfect.

Through restructuring the Paid Social account, we managed to target each stage of the marketing funnel, increasing conversions and improving ROAS. Just like we set out to do. The strategy overall was comprehensive, and of course in true SQUIDGY style, we were thorough in our A/B testing, continuing to monitor the campaign along the way.

+192% increase in conversion value

Looking for a second helping?
Here’s some more pudding.

Let’s work together
Your growth-partner, not a trophy-hunting agency.