Visit Northumberland SEO

SEO for Tourism and Destination Marketing – Visit Northumberland Case Study

How to Migrate a Site and Avoid an SEO Drop

Most of our clients approach us with a problem, and Visit Northumberland were no different. They were about to migrate their (particularly large) site, having had it recently redesigned, and hadn’t considered the SEO implications - enter SQUIDGY.

The Objective

Our objective with this project was simple. Manage the website migration from an SEO perspective, and ensure there is no drop in organic traffic. No small task, but definitely something we could get our teeth stuck into (and we did).

The Details

Throughout this process Squidgy were able to identify a number of issues that could have been limiting or hindering the organic visibility of the website, and worked with the developers to ensure these historical issues were resolved prior to platform migration.

Post-migration we’ve been working with Visit Northumberland for a year to improve their overall organic visibility, focusing on specific sections of the website where they perhaps lacked the authority they should have had.

We’ve also worked with the team to educate them on SEO as a whole ensuring that SEO is a factor in everything website related.

“The team at SQUIDGY are extremely professional, friendly and very approachable.”

Looking for a second helping?
Here’s some more pudding.

  • +448%

    Page 1 Rankings

    Mr. Munro

    SEO

  • +167%

    Page 1 Rankings

    Bluebox Storage

    SEO

  • +198%

    Organic Sessions

    A Wood Idea

    SEO

Let’s work together
Your growth-partner, not a trophy-hunting agency.