Bluebox Storage Paid Social
Paid Social for Self Storage Businesses - Bluebox Storage Case Study
No Space Wasted
The Challenge
To increase lead volume from paid social while improving efficiency – reducing wasted spend and lowering the cost per enquiry without significantly increasing budget.
The Strategy
SQUIDGY refined targeting to focus on specific local areas rather than broad audience groups, ensuring ads reached people most likely to need storage nearby. We introduced a more structured creative approach, testing multiple messaging angles and formats to better communicate Bluebox’s value and drive engagement.
Performance insights were used continuously to prioritise the highest-performing locations and creatives – concentrating budget where it was working hardest.
The Results
Despite reducing overall ad spend by 15%, leads increased by 242% and cost per lead fell by 65%.
A more focused, better optimised campaign delivered dramatically more enquiries at a fraction of the previous cost – without needing a bigger budget to do it.
