Visit Northumberland Paid Social
Paid Social Advertising Agency for Regional Tourism & Visitor Boards
Shooting for the Stars with Paid Social
The Challenge
Our client, Visit Northumberland came to us wanting to utilise Paid Social in a more effective manner, promoting important internal campaigns. Of course, SQUIDGY stepped up to the challenge. Our objective was simple. To design and implement a Paid Social campaign with the goal of driving website visitors to the Dark Skies page on the client’s website.
The Solution
So how did we do this? Well to start, we focused on targeting a mixture of highly relevant individuals through well-researched audiences, complete with effective creatives and ad copy.
Not only were we able to boost traffic to the Dark Skies page, (+13,785 visitors, no big deal) but this campaign also became a little fact-finding mission (fun right?). Unfortunately, we had no access to historical data and activity that we could rely upon for learnings, so this Paid Social campaign helped us to see what works and what doesn’t work for the client, meaning we could implement our findings into future campaigns. Pretty clever if you ask us.
