Detox Trading SEO
SEO for Health & Wellness Ecommerce Brands - Detox Trading Case Study
Good for Organic
The Challenge
To strengthen Detox Trading’s organic presence across high-intent product and category searches, reducing reliance on branded traffic and capturing more demand from purchase-ready customers.
The Strategy
SQUIDGY focused on building scalable product and category visibility across Detox Trading’s core range. We optimised existing product pages, introduced new category hubs to capture broader commercial search demand, and expanded non-branded keyword targeting throughout the site.
Internal linking improvements distributed authority across product clusters, while technical refinements strengthened crawlability and indexation. The goal was sustainable visibility across high-intent search themes – not just isolated page wins.
The Results
Since SQUIDGY began working with Detox Trading in June 2025, organic performance has strengthened significantly. Top 3 rankings have grown by 247% (36 to 156 keywords), and page one visibility has increased by 72% – with 269 keywords now ranking on the first page of Google.
Non-brand clicks are up 14.5% quarter-on-quarter, with individual product pages seeing substantial gains. Average ranking position improved by 13.9 places across the site.
Detox Trading now competes in top positions for high-intent supplement searches – terms like Mullein Tincture, Zeolite Detox, and Black Walnut Hull – where visibility directly drives revenue.
