A Wood Idea SEO
SEO for Internal Doors & Wood Flooring Retailers
Opening the door to greater visibility for A Wood Idea.
The Challenge
A Wood Idea are one of the North East’s leading door and floor suppliers, and despite being a client of SQUIDGY’s for a number of years, it soon became apparent that in order to further improve performance, a new website was needed. There was no-one better for the job than SQUIDGY.
An entirely new website meant a full migration from the old to the new. No mean feat, but a challenge we were ready to accept. Our objective was to maintain visibility whilst laying the foundation for future organic success.
The Solution
SQUIDGY were able to identify a number of roadblocks which could be causing users to leave the site before purchasing, and worked with developers to figure out a solution to best navigate moving forward. Utilising UX best practices would give us the best foundations to build on.
Throughout the website migration project we were able restructure the site from the ground up, in a way that made it both more user friendly as per the brief, as well as in a way which allowed us to deploy further SEO tactics at ease. A win-win.
Post-migration, we’ve continued to systematically work through key areas that we have established over many years of expertise. Expanding their site, and product offering in collaboration with avoiding potentially fatal pit falls, allowed us to not only avoid the dreaded loss in traffic, but actually improved their overall organic visibility. A migration dream.
In later months, SQUIDGY focused on new sections of the website (which we created) to better display and showcase the array of products A Wood Idea have to offer, and ultimately allowing the site to rank for a wider selection of terms. A job well done!
