Ad Gefrin SEO
SEO Agency for Distilleries & Heritage Attractions
Whisky Business: Distilling Organic Visibility
The Challenge
Ad Gefrin, a whisky distillery and anglo-saxon museum, approached us with the task of boosting their organic visibility with SEO, ensuring that the site is more discoverable to users looking for something to do in the area. In short, the goal was to use SEO tactics to increase organic visibility for Ad Gefrin. We needed to make them easily discoverable to users who may not have heard of their brand name before or know about the Ad Gefrin experience.
The Solution
It’s safe to say, that SEO is our bread and butter, so getting our teeth stuck into this strategy wasn’t an issue. With a focus on creating new, relevant content based on search volumes and current trends, as well as using internal linking strategies to cement keyword authority, over time we were able to increase their organic visibility.
Most notably, SQUIDGY increased rankings for key terms outside of the Ad Gefrin brand name, such as; Northumberland Museum, Northumberland Gin, Northumberland Whisky, Wooler Whiskey, and English Distillery. The result? a 98% increase in clicks from predefined keywords, and a 263% increase in impressions. Happy client, happy SQUIDGY.
