Digital PR services in Newcastle Upon Tyne

You might be wondering the difference between off-page SEO and on-page. It’s simple. Off-page is for all the actions taken outside of your website to improve search rankings, think Link building, Brand mentions, and Local SEO. They work together, helping you to cruise your way to the top of the SERP, leaving your competitors in the dust.

With off-page SEO, diligence is a must as a lot of aspects lie out of your control, unlike creating content and on-page SEO, so all the more reason to leave it to the experts.

When it comes to off-page SEO and digital PR, our goal is to connect you with your customers, while improving your website’s authority and trustworthiness. This is a fundamental part of a good off-page SEO strategy, and, thankfully, is part of our repertoire.

One of the best ways to do that is by leveraging various online channels and media platforms, building links and brand mentions to get Google’s attention.

Take backlinks for example, imagine them as little pathways. Where do they lead? Well, all paths lead to Rome, and in this case, ‘Rome’ is your website. The more paths, the more credibility and authority from Google. But not all backlinks are considered equal, and if you’re not careful you’ll end up undoing all your hard work.

At Squidgy, we’re all about snagging those high-quality and relevant backlinks to improve your organic search traffic. That’s where our PR specialists come in, sourcing links from high authority domains so you too can get a piece of the pie.

“What’s another way that you can increase brand awareness and reputation?” we hear you ask. To that we would answer, Brand mentions.

A brand mention is when your brand name, product, or company is mentioned on another website, social media platform, or really, any online platform. This can happen with or without a link to your website (preferably *with*, we wanna siphon some of their authority for ourselves, like a digital Robin Hood).

Brand mentions can be elusive, but when you get one it’s like hitting the jackpot, especially from a high authority website.

They help by telling everyone and their mum about your brand, and will help to generate direct traffic to your site, but their primary goal isn’t SEO-driven like backlinks, even though they are considered an integral part of off-page SEO.

We have extensive experience in creating and implementing effective strategies that align with your business objectives. We’ve also got the stats to back it up, take a look at our Case Studies and prepare to be thoroughly impressed.