Content Marketing: SEO Newcastle Upon Tyne
We’re all about making your SEO work smarter, not harder.
On-page SEO. One of the fundamental parts that makes up the (somewhat intimidating)beast known as Search Engine Optimisation. But at Squidgy, we love a challenge. Our game plan? Making sure our strategies not only get you results but also align with your future business goals.
What is On-Page SEO, and why is it important?
On-page SEO is imperative to an A-grade SEO strategy. It’s all about fine-tuning your content, giving Google the heads up on what you’re all about, and making the user journey a pleasant one.
There are a number of key elements involved with on page SEO: keywords, title tags, meta descriptions, the list goes on, but together, they all make up the bedrock of any thriving digital marketing strategy. Now, here’s the thing, Google, much like Big Brother, is always watching. Sneaky tactics like cloaking, where you hide stuff from the search bots, is a big no-no. Thin, irrelevant content is another thing that will get you thrown in digital jail, and don’t even get us started on duplicated content and plagiarism.
Another mistake that SEO rookies make when trying to optimise their content is keyword stuffing. It’s like trying to win a talent show by singing the same song on repeat, and comes across as robotic and spammy, which is a definite turn-off.
That’s on-page SEO in a nutshell. It’s your chance to shine and get ahead in the digital rat race, but with Google being the judge, jury, and executioner, you have to play by their rules… until they inevitably change them again, that is.
Content: Where SEO meets creativity
We’re all about making your content work smarter, not harder. Sometimes, all it takes is a little TLC for your copy to shine, and a pinch of creativity can go a long way in the world of SEO.
Your website’s content is the linchpin for captivating and retaining your audience, so creating a content plan that’s as sharp as it is clever, whether it’s for blogs, FAQs, or optimisation work, is a priority. A winning SEO strategy demands a meticulously planned content roadmap, and thankfully, crafting tailor-made and effective content strategies is our forte.
We specialise in content optimisation techniques that not only attract and engage your website users, but also help get you into Google’s good books. Part of this involves strategically placing keywords, and ensuring that your website stands out on both desktop and mobile.
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The Nitty Gritty
The Nitty Gritty
It’s not just blog pages and helpful articles that can help you boost your business reach, but also other aspects of your on-page SEO, like product descriptions, category pages, and metadata.
For e-commerce businesses, SEO isn’t just about visibility—it’s about driving sales. When it comes to e-commerce, this isn’t our first rodeo, and have helped clients in a multitude of sectors fine-tune their strategy, driving those all important conversions.
Keyword research is our bread and butter. Our team performs in depth research using industry-leading tools to uncover the most relevant keywords for your business. We give keyword stuffing the middle finger, and instead seamlessly weave them throughout to ensure highly optimised, effective content.
In the eyes of Google, websites that offer an exceptional user experience take the front seat. When we conduct our technical audits, our focus is on uncovering any hiccups that might be hampering this experience. These could range from sluggish site speeds, to an onslaught of pop-ups that are the digital equivalent of a gatecrasher.
SEO content, it’s just words on a page right? Well, not quite. Our in-house copywriters carefully research and craft content for your niche designed to rank, and convert.
We have extensive experience in creating and implementing effective strategies that align with your business objectives. We’ve also got the stats to back it up, take a look at our Case Studies and prepare to be thoroughly impressed.
