Technical SEO Newcastle – Services and Audits
Technical SEO
The third piece in the SEO holy trinity or first, or second… take your pick.
We like to think of technical SEO as the nuts and bolts of a strategy, not that pretty, but no less necessary. In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. One area that continues to play a pivotal role in website performance and search engine rankings is Technical SEO, which we’ll be bold enough to say is our speciality.
What is Technical SEO?
As the name suggests, technical SEO can get pretty complex. The long and short of it is that search engines like Google and Bing need to give users relevant answers to their queries. The way this is done is by crawling websites with robots, assessing them on a predetermined range of criteria like mobile optimisation, page speed, and redirects.
The evaluation of the sites leads them to being ranked, with the most relevant pages being shown first, under the array of paid ads in pole position, that is.
The algorithmic changes that Google consistently blesses us with means that you really have to be on the ball with tech (and SEO in general) as your current optimisations may not serve your website the best in future, and fine-tuning may be needed.
Our Process: It’s all in the crawl.
Our commitment to technical SEO goes beyond a cursory glance; it’s a comprehensive evaluation of your existing website. We delve into every nook and cranny of your online presence, meticulously examining its structure, performance, and content through a website crawl.
Once this analysis is complete, we don’t stop at identifying issues and opportunities. We craft a tailor-made tactical strategy designed to ensure that all the foundational aspects are not just addressed but optimised. We’re not about quick fixes at Squidgy; it’s all about setting up your website for long-term success, and we’re in it for the long haul.
Our strategy then encompasses a myriad of elements, from improving site structure and URL optimisation, to addressing any mobile responsiveness issues. We fine-tune your page loading speed, make certain that duplicate content is managed effectively, and provide clear direction to search engine bots on what to index.
Our ultimate goal is not merely to fix the issues at hand but to pave the way for effective and notable results. With Squidgy onboard, your website will be well-prepared for the ever-changing digital landscape. Whatever you’re looking to achieve, our technical SEO strategies are designed to bring about lasting success.
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The Nitty Gritty
Often overlooked but just as significant, the architecture of a website plays a pivotal role in the online ecosystem. It serves as a sort of scaffold upon which both users and search engines (Google being the heavyweight champion among them) depend on to decipher the intricacies of your content. In essence, your website’s structure is the roadmap, and it’s our job to make sure that it’s a clear and user-friendly one.
Sometimes, you find yourself a whisper in a sea full of brands competing at who can shout the loudest, and unfortunately, they’re not going to take a vow of silence any time soon. The best thing you can do is match them. That’s where a knowledge of indexing comes in.
In the eyes of Google, websites that offer an exceptional user experience take the front seat.
When we conduct our technical audits, our focus is on uncovering any hiccups that might be hampering this experience. These could range from sluggish site speeds, to an onslaught of pop-ups that are the digital equivalent of a gatecrasher.
Technical SEO seem like rocket science? Well, fear-not, it’s kind of our thing.
We have over a decade of experience across all aspects of technical SEO, so whatever your issue, we’ve got you covered.
