Free SEO Tool
Visibility Drift Checker
See where your business has lost visibility on Google and which searches have slipped. Free, no signup needed for the headline number.
Common questions
What does this tool measure?
It compares the number of keywords your domain ranks for on the first page of Google today against roughly 6 months ago. Data comes from Ahrefs.
Why compare against 6 months ago?
Six months is long enough for real ranking trends to show, short enough that the data is still actionable. Quarterly snapshots are noisy. Annual is too slow to react to.
What is the difference between "fallen" and "lost"?
Fallen means the keyword still ranks for your domain but no longer on the first page. Lost means we can no longer see it ranking at all. Both count against your visibility, lost is the harder one to win back.
Why do you only show the keywords I have lost?
Because that is where the work is. Wins are nice, but they do not need fixing. We focus the tool on what is costing you traffic right now.
Where does the data come from?
Ahrefs, via their official API. We compare two snapshots of your organic keyword profile, today and roughly 6 months ago, both for the UK.
