Omescape Paid Social
Paid Social for VR Experience Venues - Omescape VR Case Study
Virtually Unbeatable
The Challenge
Omescape VR came to SQUIDGY with a clear goal: grow bookings through Paid Social without sacrificing efficiency. They weren’t just chasing volume – they wanted a better return on every pound spent, and a campaign structure capable of scaling sustainably. The starting point was an account that had room to work harder.
The Strategy
We started with a full audit of the account structure, then rebuilt campaign segmentation around audience intent and funnel stage. Creative testing followed, running static and video formats side by side, with immersive experience-led messaging paired with sharper calls-to-action built to drive bookings.
Targeting was a key lever throughout. We layered retargeting, lookalike, and interest-based audiences to balance prospecting scale with conversion efficiency. Spend was reallocated continuously towards the creatives, audiences, and placements delivering the strongest results – keeping efficiency improving as the account grew.
The Results
Comparing January to May 2026 against the same period in 2025, the numbers tell a clear story. Bookings increased by 55%, ROAS improved by 41%, and CPA dropped by 33%. More bookings, better returns, lower acquisition costs – all at the same time. Another SQUIDGY success.
