Chipex Paid Social
Reddit Ads for Car Care Brands - A Paid Social Case Study
A Flawless Finish
The Challenge
Chipex were running successful paid social campaigns on established platforms, but growth was beginning to plateau. They wanted to reach new high-intent audiences and unlock additional revenue streams without increasing reliance on existing channels.
The Strategy
SQUIDGY identified highly relevant Reddit communities where users actively discuss car detailing, paint repair, and vehicle maintenance. Creative was adapted to feel native to Reddit’s discussion-driven environment while clearly communicating Chipex’s product benefits.
We rapidly tested audience and creative combinations, scaling what worked quickly to maximise ROAS and drive down acquisition costs.
The Results
Reddit delivered 686% ROAS within the first three months – outperforming Meta by 75% despite Meta being a mature, long-running channel. Customer acquisition costs were also 48% lower than Meta over the same period.
In short, we turned a completely untested channel into Chipex’s most efficient paid social performer – delivering stronger returns at a lower cost than anything they were already running.
