Nannycare SEO

SEO Agency for Nutrition & FMCG Brands

Milking SEO for All It’s Worth

NannyCare’s organic reach was flat, and competition was closing in. We implemented an SEO overhaul, from keyword strategy to technical clean-ups, to reclaim their rankings. The result: sharp growth in visibility and more qualified traffic.

The Challenge

Nannycare are specialists in Goat milk formula for babies. As they were about to embark on a website migration, they initially approached SQUIDGY to consult on the project. Focused on getting through a website migration, whilst maintaining their organic visibility, our objective and focus was clear from day one, and as luck would have it, this is somewhat of our speciality.

The Solution

We were fortunate enough to be consulted by Nannycare during the scoping phase of the new website build (take note any future clients). This ensured that SQUIDGY were able to consult with Nannycare and their development agency at multiple stages of the scoping, build, and launch phase.

Throughout the migration process we provided consultation on a whole host of different things. Including (but not limited to):

  • On-site navigation
  • URL structure
  • Page structure
  • On-page content
  • Keyword research
  • URL redirect mapping
  • Internal linking / optimisation
  • Site speed consultation
  • Dynamic sitemap review

This ensured that the migration (which took place in early Autumn 2022), there was no loss of organic visibility, and thanks to our SEO strategy, we retained the current position of ‘Goats Milk Formula’ on Google.

Another Seamless SEO Migration

Looking for a second helping?
Here’s some more pudding.

  • +418%

    In Top 3 Rankings

    Omescape

    SEO

  • SEO

    Migration

    Nannycare

    SEO

  • +198%

    Organic Sessions

    A Wood Idea

    SEO

Let’s work together
Your growth-partner, not a trophy-hunting agency.